Privacy Policy

Effective Date: 【December 1, 2025】 Last Updated: 【December 1, 2025】

ARTHUR PTE.LTD.(“we,” “us,” or “our”) operates the Art Story: Jigsaw Puzzle Game mobile application (the “Game” or “Service”). This Privacy Policy is designed to inform you clearly about how we collect, use, store, share, and protect your personal information when you download, install, access, or use our Game, and to inform you of your related rights.

Important Notice: Please read this Policy carefully before using our Service. If you do not agree with any part of this Policy, please do not use the Game. By using the Game, you acknowledge that you have read and understood this Policy.

1. Data Controller & Contact Information The data controller responsible for your personal information is: ARTHUR PTE.LTD. ads@arthurgame.net China

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, including to exercise your privacy rights, please contact us at: Email: ads@arthurgame.net

1. Information We Collect and How We Collect It We collect information to provide, improve, and personalize your Game experience. The information we collect falls into the following categories:

2.1. Information Collected Automatically When you use the Game, we and our third-party partners may automatically collect certain information from your device. This includes:

Device Identifiers: Advertising ID (IDFA on iOS, GAID on Android), device ID, IP address, and other unique identifiers.

Device and Technical Information: Device type and model, operating system and version, screen resolution, language and time zone settings, network connection type, and app performance data (such as launch time, crash reports, and energy usage).

Usage Data: Information about your interaction with the Game, such as game progress, levels/puzzles completed, session duration, features used, and interactions with in-game advertisements.

General Location Data: We may infer your general geographic location (country/region/city) from your IP address for analytics and content regionalization purposes. We do not collect precise GPS location.

Storage / File Read/Write Permissions：We will request access to your device’s external storage read/write permissions to enable features such as saving, reading, uploading, caching, and sharing in-app images, files, and videos. We only access storage content when you take active actions, and will not privately collect, upload, or disclose your local file information.

Read Media Images Permission：We will request access to your device’s media image read permission to provide you with functions including selecting images from albums, avatar uploads, image previews, and file uploads. We only access the images you actively select, and will not obtain other irrelevant media files.

Camera Permission：We will request access to your device’s camera usage permission to implement features such as photo taking, QR code scanning, video recording, avatar uploads, and real-time preview. Camera permission is only activated when you actively use related functions, and we will not silently enable the camera in the background or collect your image information.

2.2. Information You Provide Directly

Support Communications: If you contact our customer support (e.g., via in-app support feature or email), we collect your email address and the contents of your communication.

User-Generated Content: If the Game includes features that allow you to upload photos or content (e.g., custom puzzles), we will request access to your device’s media library or camera, and we will collect the content you provide.

Account Information (if applicable): If the Game offers account creation or uses third-party services like Apple Game Center or Google Play Games for progress syncing, we collect information from those services (e.g., username, game progress data) as permitted by your settings with those providers.

2.3. Information from Third Parties We may receive information about you from third-party platforms (like the Apple App Store or Google Play Store), advertising networks, and analytics providers, as described in the “Sharing Your Information” section below.

1. Purposes of Data Processing (How We Use Your Information) We use the collected information for the following business purposes:

To Provide and Maintain the Game: To deliver the core gameplay, save your progress, sync progress across your devices (where supported), and ensure the Game functions correctly.

Game Improvement and Analytics: To analyze how players use the Game, identify trends, measure performance, diagnose technical issues (crashes, bugs), and improve gameplay, features, and overall user experience.

Advertising: To display advertisements within the Game. This includes:

Personalized/ Targeted Advertising: We and our advertising partners may use your information (like Advertising ID) to show you ads that are more relevant to your interests. You have the right to opt-out of this personalized advertising (see Section 8: Your Rights & Choices).

Contextual Advertising: Displaying non-personalized ads based on the immediate context within the Game.

Customer Support: To respond to your inquiries, troubleshoot problems, and provide assistance.

Security and Fraud Prevention: To protect the integrity of the Service, detect and prevent fraud, cheating, or unauthorized activities.

Legal Compliance: To comply with applicable laws, regulations, or legal processes.

1. Legal Basis for Processing (For EEA/UK Users) If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for processing your personal data is as follows:

Performance of a Contract: Processing necessary to provide the Game and its features to you (e.g., saving progress, syncing across devices).

Legitimate Interests: Processing necessary for our legitimate business interests, such as improving the Game, ensuring security, and for direct marketing (where applicable), provided these interests are not overridden by your rights.

Consent: For specific purposes where we explicitly ask for your permission, such as for certain types of personalized advertising or analytics, where required by law. You can withdraw your consent at any time.

Legal Obligation: Processing necessary to comply with a legal obligation.

1. Sharing of Your Information We may share your information with the following categories of third parties:

Service Providers: We engage trusted third-party companies to perform services on our behalf, such as cloud hosting, data analysis, customer support, and advertising. These partners are contractually bound to protect your data and use it only for the services we request.

Advertising and Analytics Partners: We share data (primarily device identifiers and usage data) with third-party advertising networks (e.g., Google AdMob, Unity Ads, etc.) and analytics providers (e.g., Firebase Analytics) to facilitate advertising, measure ad performance, and conduct analytics as described in this policy.

Social Networks & Platforms: If you choose to connect your social media account or use platform features (like Apple Game Center), information will be shared with those providers pursuant to their privacy policies.

Legal Authorities: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of us, our users, or others.

Corporate Transactions: In connection with a merger, sale of company assets, financing, or acquisition of all or part of our business by another company.

1. Data Retention We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. Criteria used to determine retention periods include: (i) the length of time we have an ongoing relationship with you (e.g., while you have the Game installed); (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable for our legitimate business purposes (e.g., fraud prevention, analytics, enforcement of our terms). We typically retain anonymous or aggregated data indefinitely.
2. International Data Transfers Your information may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We ensure that appropriate safeguards are in place for such transfers, such as the European Commission’s Standard Contractual Clauses, or reliance on adequacy decisions.
3. Your Rights & Choices Depending on your location, you may have certain rights regarding your personal data:

Access, Correction, Deletion: You may have the right to request access to, correct, or delete the personal data we hold about you.

Opt-Out of Personalized Advertising (For All Users): You can opt-out of personalized advertising by:

Using the in-app privacy settings (if available) under Settings > Privacy.

Adjusting the advertising preferences on your device:

iOS: Settings > Privacy & Security > Tracking > Disable “Allow Apps to Request to Track.”

Android: Settings > Google > Ads > Enable “Opt out of Ads Personalization.” Note: You will still see advertisements, but they will be less relevant.

Opt-Out of Analytics (For Certain Regions): Some regions allow you to object to analytics processing. Please use the in-app privacy settings or contact us.

Data Portability & Restriction: You may have the right to request a copy of your data in a portable format or to restrict its processing.

Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

Do Not Sell/Share (For US Residents): For applicable US states, you may have the right to opt-out of the “sale” or “sharing” of your personal information. We use advertising identifiers for targeted ads, which may be considered a “share” under some laws. To opt-out, use the methods described above for personalized advertising or contact us.

To exercise any of these rights, please contact us at ads@arthurgame.net.

We will respond to your request within the timeframe required by applicable law.

1. Children’s Privacy Our Game is intended for general audiences and is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
2. Security We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
3. Third-Party Links and Services Our Game may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.
4. Changes to This Privacy Policy We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy within the Game or on our website and updating the “Last Updated” date. Your continued use of the Game after such changes constitutes your acceptance of the new Policy.
5. Contact Us If you have any questions about this Privacy Policy, please contact us at: ARTHUR PTE.LTD. ads@arthurgame.net